Victoria’s line of products started 30 years ago by bringing in YEAST to the Saudi market. Throughout the years, IKK Foods expanded constantly and consistently to selling a diverse variety of chosen food items from all over the world, with the aim of exceeding our customers’ expectations and satisfaction. Victoria’s high standard and wide range of top-quality, reputable products led to building a trustworthy relation with our loyal clients, resulting in IKK Foods becoming customers' first choice and one of the leading brands in the KSA food sector.

It is at the heart of the Mediterranean that our journey began. Al Sawsan brings you not only delectable foods, but adds a sentimental touch to your meals. Our healthy foods are brought directly to your table to satisfy your taste buds with the highest standards of quality. Our specialty products are made from natural freshly-harvested ingredients through a highly professional process, allowing you to experience the pleasure and joy of Mediterranean Cuisine. Al Sawsan’s food products are being mindfully and skillfully prepared to ensure the well-being of our clients.

Enjoying great home-cooked meals is what brings a family together every day! Al Basha provides succulent tasty recipes that add a nostalgic value to meals. Made from a variety of the brand’s healthy products, ranging from olive oil to rice, our food products come from many countries. A smart choice for customers, our offered items are not only nutritious and healthy, and offer great value too. Be assured, our line of products will contribute to a happy family’s healthy meal!

Our culinary history is rich with delicious traditional dishes that symbolize our Saudi culture’s hospitality and generosity. Jeeda’s mission was to enter the food market as the new Saudi food brand. The brand brings, with dedication, great flavors from fresh and natural locally-grown ingredients to the KSA market for customers to enjoy the authentic Saudi taste.